YouTube Surpasses Streaming Rivals in Canada YouTube has surpassed its rivals in Canada, becoming the most viewed video service for adults 18 to 44, according to numbers from Numeris, the Canadian TV industry statistics collector.
This is consistent with the platform's dominance in the US market as reported by Nielsen. The rise of YouTube in Canada can be attributed to the splintering of the traditional cable bundle.
With more Canadians opting for individual streaming services rather than a comprehensive package deal, platforms like YouTube have been able to capitalize on this shift by offering ad supported content at lower subscription costs.