The 'White Lotus' Effect: How Fabulous TV Locations Are Reshaping Luxury Travel and Infuriating Locals The world of luxury travel has been forever changed by the phenomenon of set jetting, where TV shows and movies inspire fans to flock to filming locations in search of an Instagram worthy experience.
This trend began innocently enough, but it's now a full blown epidemic that's transforming destinations and their tourism industries.
At its core, set jetting is about escapism – a desire to temporarily leave reality behind and immerse oneself in the fantasy worlds created by TV shows like The White Lotus and Game of Thrones .