The Devil Wears Prada's Fashionable Side Effect The latest blockbuster to capture the world's attention is "The Devil Wears Prada 2," a sequel that has been making waves in Milan.
As the film's locations have become tourist hotspots, an influx of visitors has flooded the city, prompting an 18% increase in pedestrian traffic from international tourists.
The demographics behind this phenomenon are telling: Americans lead the way, followed closely by French and British visitors.