Bollywood Stars in FDA Crosshairs: A Story of Marketing Gone Rogue The recent notices issued by India's Food and Drug Administration (FDA) to Bollywood stars Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have sparked a heated debate about the role of celebrities in advertising.
The reason behind these warnings is the promotional advertisements for a chewing elaichi product featuring these A list celebrities.
In India, celebrity endorsements are a staple of advertising, with companies often turning to Bollywood stars to peddle their products.