The UK's Skin Cancer Epidemic: A Warning from the Sunshine Cancer Research UK has released statistics showing a record number of melanoma cases in England, with over 20,000 new diagnoses annually.
This year's figures are a stark reminder that the country's sun kissed culture is contributing to a health crisis.
The numbers paint a disturbing picture: between 2022 and 2040, annual melanoma diagnoses are projected to surge by 26% for women and 23% for men.