The Thrift Store's Dark Side: How Resellers Are Devouring Secondhand Fashion The thrill of thrift shopping has given way to a cold calculation of profit margins and social media clout.
Janelle Best, a vintage boutique owner in Williamsburg, has witnessed the transformation of thrift shopping from a subcultural pastime to a multi billion dollar industry.
Best's entry into secondhand fashion began in the 1990s, when she would scour thrift stores for unique pieces to wear on stage as part of her psych rock band.