Apple's Back to School Sales: A Glimpse into the Industry's Pricing Strategy The back to school season has arrived, bringing with it a flurry of sales and discounts from tech giants like Apple.
The company has kicked off its annual back to school promotion, offering discounts on MacBooks, AirPods, and other products.
Apple's decision to offer significant discounts is notable, given the company's reluctance to engage in price wars or promotions outside of major events like Amazon Prime Day and Cyber Monday.